Tuesday, December 22, 2009

RE: TAG Heuer Stands with Tiger Woods


Watch Company Tag Heuer a major sponsor of Tiger woods posted the comment “TAG Heuer Stands with Tiger Woods” on its company website. TAG Heuer joins Nike in supporting its most popular pitchman.


This just goes to show that Tiger is still the man when it comes to endorsements, particularly products that target a male audience. NIKE and TAG Heuer are taking a “this too shall pass” stance and I think they are smart for doing so.


Gillette, Gatorade and Accenture are sponsors who chose to cut and run and I think they may have made a mistake. Only time will tell, but it appears that the reports of Tiger Woods demise have been greatly exaggerated. MONEY TALKS!!!

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